Sales Development Manager
Position Summary
The Sales Development Manager oversees implementation and administration of the organization's sales development program – including efforts to generate, pursue, and schedule apppointments with prospective customers.
The role also includes management of a team of Sales Development Representatives assessing customer needs and positioning the organization's products or services as potential solutions.
This is a 100% Remote role.
Essential Duties and Responsibilities
Responsibilities may include but are not limited to:
· Assesses potential new markets, evaluates business opportunities, and develops strategies for targeting potential customers.
· Establishes and enforces standards governing lead generation, prospect contact and follow-up, and opportunity qualification.
· Acquires new business through channel partners, vendors, and aggregators, brokers and builds and maintains strong channel partner relationships.
· Works with product specialists, application engineers, marketing associates, and sales leaders to determine the most effective channels to market.
· Researches opportunities to drive sales while managing prospect pipelines and aggressively pursuing opportunities for new business.
· Builds and maintains internal and external relationships that lead to increased revenue.
· Trains and supports users in the Salesforce sites and explains effects of designs and changes to users.
· Develops, maintains, and enhances sales channel partner relationships, assures the right selection of channel partners has been made, and facilitates the daily transactional activities of channel partners.
· Develops and coordinates dissemination of product information and new sales methods to sales channel partners, driving them to achieve and exceed product sales targets
· Fosters potential leads or partner opportunities through to the sales process.
· Implements a successful channel strategy that increases sales revenue for the company.
· Supports, contributes to, and drives alternate sales channel strategies.
Knowledge, Skills, and Competencies
- Highly motivated leader with a true player/coach mindset, equally comfortable carrying an individual quota while leading and elevating SDR team performance; has personally closed deals while managing SDRs.
- Strong pipeline ownership mentality, accountable for both individual contribution and overall team pipeline targets and outcomes.
- Outbound sequence expert, with proven ability to build, test, and optimize multi-touch sequences by persona, industry, and channel.
- Message-to-market fluency, translating value propositions into compelling outbound messaging that drives responses and meetings—not just activity.
- Proven experience executing cold, warm, and partner-led outreach across email, phone, and LinkedIn to generate qualified pipeline.
- Deep working knowledge of Salesforce, using it to manage pipeline, track SDR activity, analyze funnel performance, and ensure accurate forecasting and reporting.
- Hands-on experience with Revenue.io or similar platforms, including building, executing, and optimizing email sequences and outbound campaigns to drive high-quality pipeline.
- Hands-on experience with ZoomInfo, using intent signals, account insights, and list-building tools to power targeted outbound and partner-led prospecting.
- Demonstrated ability to continuously refine multi-touch outbound strategies (email, call, voicemail, social) based on prospect engagement and performance data.
- Data-driven approach to outbound strategy, leveraging sequence performance, open and click-through rates, and conversion metrics to improve results week over week.
- Strong cross-functional collaborator, working closely with Marketing and Sales to align messaging, targeting, and campaign timing.
- Hungry, competitive, and resilient, thriving in a fast-paced environment and motivated by results, growth, and continuous improvement.
Educational Qualifications/Job Experience Requirements
Education
- Bachelor’s degree preferred
Experience
- 5+ years of sales and channel development
- Experience managing and coaching a team of sales development reps
- Previously used Salesforce, Zoom info, Revenue.io or similar platforms
- Strong prospecting skills and the ability to develop business in new and existing accounts
- Experience being held to metrics and consistently achieving targets
- Problem solver with a desire to work in a fast-paced, team-lead environment
Travel: 5%